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When an Event Runs Smoothly, but Nothing Really Happens
There are events where everything works. The guests, the venue, the production — everything runs smoothly. The food is good, and everything ends at exactly the right time. And yet, at the end, there is a difficult-to-explain feeling: the feeling that nothing happened. Not literally. Things happened. But perhaps what really mattered did not. When a company starts planning an event, the first decisions are usually the most obvious: Where will it take place? How many people? Wha
Giovana Cittadin
4 days ago2 min read
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